Copy.ai

Copy.ai Overview

Copy.ai started as an AI copywriting tool and has evolved into a GTM AI Platform (Go-To-Market AI) built for sales and marketing teams. In 2025, Copy.ai was acquired by Fullcast, upgrading it into a more complete go-to-market AI solution.

The platform's core philosophy is eliminating "GTM bloat" — automating repetitive work across sales, marketing, and operations teams through AI workflows and agents to rapidly convert strategy into execution. Copy.ai provides end-to-end GTM automation from content creation and sales prospecting to lead processing and CRM enrichment, with enterprise-grade security compliance (SOC 2).

Core Features

• AI Workflows: Visually build automated workflows connecting multiple AI actions into complete business processes — no coding required
• Copy Agents: AI agents designed for GTM scenarios that autonomously execute sales and marketing tasks
• Brand Voice: Train AI to understand and maintain your company's unique brand tone for consistent output across all content
• Tables Data Layer: Unified data management serving as the data hub for workflows, supporting structured data storage and processing
• Actions Library: Rich pre-built action modules including web search, CRM read/write, email sending — the building blocks of workflows
• Prospecting Cockpit: Automated prospect research, personalized outreach email generation, and lead scoring
• Inbound Lead Processing: Automatically process and classify inbound leads, triggering personalized follow-up sequences
• Account-Based Marketing (ABM): Generate personalized marketing content for target accounts
• Content Creation: Blog posts, ad copy, social media content, emails, and more
• Translation & Localization: Multi-language content translation and localization

How to Use

Getting Started

1. Visit copy.ai and log in or request a demo
2. Set up Brand Voice: upload brand materials to train AI on your tone
3. Choose your use case: content creation, sales prospecting, lead processing, etc.
4. Use pre-built templates or build custom workflows

Building AI Workflows

1. Open the Workflow Builder
2. Select action modules from the Actions library (e.g., research company, generate email, write to CRM)
3. Connect actions, set triggers and data flows
4. Test and activate the workflow for fully automated execution

Typical Use Cases

• Sales Outreach: Input target company name → auto-research background → generate personalized cold email → send and track
• Content Marketing: Input topic keywords → generate SEO-optimized blog post → one-click distribute to all channels
• Lead Processing: New lead enters CRM → auto-enrich data → score and tier → trigger personalized follow-up sequence

Key Advantages

• Full GTM Coverage: From content creation to sales execution — a true GTM AI platform, not just a writing tool
• Workflow Automation: Visual workflow builder lets non-technical users design complex AI automation processes
• Sales & Marketing Alignment: Serves sales, marketing, and operations teams simultaneously, breaking down silos
• Brand Consistency: Brand Voice ensures all AI-generated content matches enterprise brand tone
• Data-Driven: Tables data layer supports structured data management with direct read/write from workflows
• Enterprise Security: SOC 2 certified with a transparent Trust Center
• Fullcast Ecosystem: Post-acquisition integration with Fullcast's complete GTM planning and execution platform
• Rich Integrations: Deep integration with major CRMs (Salesforce, HubSpot) and marketing tools

Pricing

Copy.ai uses enterprise custom pricing — contact sales for specific quotes:

Free Trial

• Free trial available at app.copy.ai

Paid Plans

• Copy.ai has transitioned to an enterprise GTM AI platform primarily serving mid-to-large businesses
• Pricing based on seat count, workflow execution volume, and feature modules
• Pricing details: copy.ai/prices
• Request a demo: copy.ai/request-a-demo

Enterprise Plan

• Enterprise features include: advanced workflows, Copy Agents, unlimited Brand Voices, API access, SSO, dedicated support
• Learn more: copy.ai/enterprise

Support & Resources

• Official Site: copy.ai
• Help Center: support.copy.ai
• Contact Support: copy.ai/contact-us
• Blog: copy.ai/blog — GTM AI best practices and industry insights
• Webinars: copy.ai/webinars
• Trust Center: trust.copy.ai — security and compliance information
• Changelog: copy.ai/changelog
• Request Demo: copy.ai/request-a-demo
• Fullcast Platform: fullcast.com — parent company's complete GTM platform

Download & Access

• Web App: Visit app.copy.ai — log in and start immediately, no installation needed
• Request Demo: copy.ai/request-a-demo — learn about enterprise plans
• Chrome Extension: Browser extension for quick AI writing assistance on any webpage
• API Integration: Enterprise plan includes API for integration with existing tech stacks
• Fullcast Platform: fullcast.com — access the complete GTM AI platform

Additional Information

• Company: Copy.ai (acquired by Fullcast), San Francisco, USA — founded 2020
• Key Update: Acquired by Fullcast in 2025, upgraded to a complete GTM AI platform
• Positioning: Evolved from AI copywriting tool to enterprise GTM AI execution platform
• Security: SOC 2 Type II certified with enterprise-grade data security
• Integrations: Salesforce, HubSpot, Outreach, Salesloft, and other major sales and marketing tools
• Target Teams: Sales teams, marketing teams, Sales Development Representatives (SDRs), operations teams
• Content Policy: Built-in brand safety filters ensure compliant output